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What do I pay for in Webflow?
In Webflow you pay for Webflow plans. Webflow plans are subscription-based offerings that provide users with various web design (such as the "Designer") and hosting services for their website, as well as team collaboration.
What is Free in Webflow?
When you sign up for Webflow, you automatically get a free Starter Site plan and a free Starter Workspace.
Within this Workspace, you can start with up to 2 free sites hosted on webflow.io domains, as well as the ability to invite up to 2 Agency or Freelancer Guests that can work on your site.
Each site begins with a free Starter Site plan, allowing you to build and edit a basic website by having access to the "Designer". It comes with limitations: 2 static pages, 50 CMS items and 50 form submissions. This setup is ideal for learning and testing.
BONUS TIP: When signing up to Webflow, you have access to their brilliant Webflow University, the best place to learn all about Webflow. You have precise tracking, to help you visualize your learn progress, and the ability to become a Certified Webflow Expert. You can make use of all of this for FREE.
What Webflow plans are there?
Webflow offers two distinct categories of plans: Site Plans and Workspace Plans.
A Site Plan is necessary for your website to be hosted and to get full Webflow web design tools.
When you sign up for Webflow, you automatically get a free Starter Site plan. You can upgrade to a paid Site plan to publish, host, or unlock additional site-building tools.
What’s a site? A site refers to any website or prototype you create using the Webflow platform.
A Workspace Plan is a subscription for teams, agencies & freelancers to work on multiple projects in Webflow.
When you sign up for Webflow, you automatically get a free Starter Workspace. You only need to upgrade to a paid Workspace if you need more than one seat, two unhosted sites, or a spesific collaboration feature (like publishing permissions).
What’s a Workspace? A Workspace is a shared space in your Webflow account where you can invite teammates and clients to work on sites together.
What’s the difference between a Workspace & a Site plan? A Workspace plan is for team collaboration and managing multiple sites, while a Site plan is for getting a site live and unlocking all of Webflow’s abilities like custom domains and Designer tools.
Webflow Site Plans
There are two types of Site Plans: General Plans and Ecommerce Plans.
Webflow General Site Plans
These plans are designed to meet the hosting and functionality needs of a single site. These plans feature hosting services, custom domain integration, SEO tools, content management systems (CMS) capabilities, marketing tools integrations and varying levels of support depending on the plan.
Starter Plan (Free)
- Ideal for hobby sites and people new to Webflow
- Offers Webflow.io domain, 2 static pages, 50 CMS items and access to the Designer
- Allows 50 form submissions (lifetime), 1 GB bandwidth, and up to 1k visitors
Basic Plan
- Costs $14/month (billed annually) or $18/month (billed monthly)
- Suitable for simple, static sites
- Includes custom domain, 150 pages, and 500 form submissions per month
- Supports moderate traffic, 50 GB bandwidth, and up to 250k visitors
CMS Plan
- Priced at $23/month (billed annually) or $29/month (billed monthly)
- Ideal for a blog or content-driven sites in need of a CMS collection
- Offers custom domain, 150 pages, 2k CMS items, 1k form submissions monthly
- Includes 3 content editors, site search, 200 GB bandwidth, and up to 250k visitors
Business Plan
- Costs $39/month (billed annually) or $49/month (billed monthly)
- Ideal for a larger blog and larger sites in general
- Includes custom domain, 150 pages, 10k CMS items, 2.5k form submissions monthly
- Includes 10 content editors, site search, form file upload
- Supports expanded traffic, 400 GB bandwidth, and up to 300k visitors
Enterprise Plan
- Custom pricing (contacting sales required)
- Suitable for enterprise-grade solutions
- Offers unlimited users, enterprise-ready scale, advanced collaboration
- Includes guaranteed SLA and enterprise security
- Provides customer success services
Webflow Ecommerce Site Plans
These plans are more of an upgrade to an existing general site plan. When purchased, you get the equivalent general site plan capabilities as well as additional ecommerce functionality.
Standard Plan
- Priced at $29/month (billed yearly) or $42/month (billed monthly)
- Ideal for new businesses starting out
- Includes 500 ecommerce items and 2,000 CMS items
- Has a 2% transaction fee and unlimited sales volume
- Includes all CMS plan features
Plus Plan
- Costs $74/month (billed yearly) or $84/month (billed monthly)
- Best suited for higher volume businesses, that also utilize a blog
- Offers 5,000 ecommerce items and 10,000 CMS items
- No transaction fee and supports up to $200K annual sales volume
- Includes all Business plan features
Advanced Plan
- Priced at $212/month (billed yearly) or $235/month (billed monthly)
- Designed for scaling online businesses
- Includes 15,000 ecommerce items and 10,000 CMS items
- Zero transaction fee and unlimited sales volume
- Comes with all Business plan features
Webflow Enterprise for Ecommerce
Webflow's Enterprise offerings do not include a specialized ecommerce solution tailored for Enterprise clients.
While the Enterprise plan provides benefits like dedicated technical support, better security, and enhanced collaboration options, it does not specifically address the higher requirements of large-scale ecommerce platforms.
You may need to consider integrations with more robust commerce-specific platforms or explore other solutions beyond Webflow's current scope, if the 15,000 ecommerce items limit is not sufficient for you.
Webflow Workspace Plans
There are two types of Workspace plans: In-house Team Plans and Freelancers & Agencies Plans.
Webflow In-house Team Workspace Plans
These plans cater to the varying needs of a single company’s in-house teams, from the individual designer to larger teams requiring enterprise-grade solutions.
Starter Plan (Free)
- For individual designers
- Includes 1 user max, unlimited paid hosted sites (see site plans for pricing), 2 Webflow.io staging sites, 2 pages per site, 50 CMS items per site
- Offers 2 Agency/Freelancer Guests and 2 free commenters
Core Plan
- $19/month per seat (billed annually)
- Suitable for small in-house teams e.g. marketing teams (3 users max.)
- Includes unlimited paid hosted sites, 10 staging sites, 150 pages per site, custom code, site password protection, user roles & permissions, code export
- Comes with 2 Agency/Freelancer Guests and 10 free commenters
Growth Plan
- $49/month per seat (billed annually)
- Designed for larger teams (9 users max)
- Offers unlimited paid hosted sites, unlimited staging sites, 150 pages per site, custom code, site password protection, user roles & permissions, publishing permissions, code export
- Includes 2 Agency/Freelancer Guests and 10 free commenters
Enterprise Plan
- Custom pricing (contact required)
- For enterprise-grade solutions
- Features unlimited users, enterprise-ready scale, improved collaboration, guaranteed SLA, enterprise security, and customer success services
Webflow Freelancers & Agencies Plans
These plans are tailored to the needs of freelancers and agencies, ranging from basic learning and small-scale projects to managing multiple clients and larger teams.
Starter Plan (Free)
- Ideal for those learning Webflow and getting started
- Allows 1 user, 2 staging sites on Webflow.io domains
- Offers 2 Agency or Freelancer Guests and 2 free commenters
Freelancer Plan
- $16/month per seat (billed annually)
- Suits the need of a solo shop or small team
- Includes up to 3 users, 10 staging sites on Webflow.io domains, full CMS access on staging sites
- Provides free guest access in client Workspaces, basic roles and permissions, and 10 free commenters
Agency Plan
- $35/month per seat (billed annually)
- Designed for those managing multiple clients
- Features up to 9 users, unlimited staging sites on Webflow.io domains, full CMS access on sites
- Offers free agency/freelancer guest access in client Workspaces, roles and permissions, and 10 free commenters
Webflow Enterprise Pricing
Webflow's Enterprise solutions are tailored to meet the specific needs of large-scale organizations and businesses. Unlike standard plans, there's no one-size-fits-all pricing or feature list available publicly for Enterprise solutions. This is because every aspect of the Enterprise tier, be it for Site plans, Workspaces, or Localization, is custom-designed to align with the unique requirements, scale, and goals of each enterprise.
EXAMPLE: The new localization feature does automatic translation of text and other resources. With the regular localization plans you can add up to 5 locales. With the enterprise plan you can have any amount of localized content, for every locale you need.
This bespoke approach ensures that enterprises receive a solution that precisely fits their workflow, security, collaboration, and scalability needs. From higher security measures to dedicated support and guaranteed service level agreements (SLAs), Webflow's Enterprise solutions offer a comprehensive, tailor-made package.
Are there any additional or hidden costs in Webflow?
No, there are no hidden costs in Webflow. All costs are broken down into every little detail and transparent.
Alongside Site and Workspace plans, there three more actions of features that can incur additional costs:
- Domain Purchases - Webflow doesn't offer domain purchases. A domain name is essential, so it is still necessary to plan and calculate its costs.
- Webflow Localization - this feature allows you to create and manage your multilingual websites efficiently, with almost unlimited amount of locales.
- Paid Webflow Templates - these professionally designed templates provide a starting point for building unique, high-quality websites quickly and with ease.
Webflow Localization Pricing
Introduced at the Webflow Conference in 2023, Webflow’s Localization feature allows you to build websites in a different language faster, saving on development costs, page translation, improves SEO and much more.
Webflow’s Localization Plans are bought as add-ons to your existing Site plans. All localization plans offer the following features:
- Machine-powered text translation of every page
- Static page localization
- CMS localization
- SEO localization
Add a new dimension to your projects by integrating multiple locales, ensuring your content is accessible and relevant to diverse audiences worldwide, whatever the language. Webflow's localization add-ons are a game-changer for businesses aiming to cater to a global market, offering everything from machine-powered translation to SEO localization, all within the Webflow platform.
Webflow Templates Pricing
Whether you're a designer looking to kickstart a new project or seeking to add localized elements to an existing site, Webflow's templates are your go-to resource. Find the perfect template that suits your project's needs and customize it with localized features for an international audience. There are thousands of Webflow Templates to choose from. There are many free options, but also six paid options:
- $29
- $49
- $79
- $99
- $129
- $149
Find the best template to use for your project at Webflow’s official template library.
Webflow Pricing for Students and Educators
Webflow offers free solutions for students and educators, aiming to make web design and development more accessible.
Webflow for Students
- Webflow provides a free student plan for those with a dedicated email address from their university or school. This plan allows students to explore and learn Webflow's capabilities.
- Students enrolled at one of Webflow's approved online course partners, such as General Assembly, Thinkful, Ironhack, Designlab, Careerfoundry, and Coursera’s Google UX course, can also access this free plan through a unique link provided by their professor or course coordinator.
To learn and understand how to get it, visit Webflow's student discount page.
Webflow for Educators
- Educators interested in teaching web design with Webflow can apply for a free workspace account. Once approved, they can invite their students to this account, enabling them to design, build, and launch custom websites without needing to code.
- Educators teaching at online schools can reach out to Webflow for a unique application link to provide their students with access to the free student plan.
To learn and understand how to get it, visit Webflow's page for educators.
How does billing work?
In Webflow, billing is straightforward and transparent, designed to accommodate the diverse needs of individual users, teams, and large-scale enterprises alike. Here's what you need to know about the billing process:
Monthly vs. Yearly Billing
- Choice of Plans — Webflow offers the flexibility to choose between monthly and yearly billing cycles for both Site Plans and Workspace Plans. Opting for a yearly billing cycle provides a cost-saving advantage over the monthly option, allowing users to enjoy lower rates.
Upgrades, Downgrades, and Cancellations
To edit your current plan, you just need to navigate to your desired website's "Site settings" and click on the "Plans" tab. To edit your workspace plan, just navigate to the desired Workspace and click on the "Plans" tab. Webflow provides you with very informative resources about all the details of every plan when scrolling down page.
- Upgrades — You can upgrade your plan at any time. When you do, the change is immediate, and the billing cycle adjusts accordingly, prorating the charges for the remainder of the billing period.
- Downgrades — Downgrading your plan takes effect immediately, leading to your site's immediate unpublishing from all domains and removal of linked custom domains. Please be aware that no credit will be issued for unused time on your current plan.
- Cancellations — If you decide to cancel your plan, the cancellation becomes effective at the end of the current billing cycle. This approach allows you to continue accessing the plan's benefits until the cycle completes.
Payment Methods
Webflow accepts a range of payment methods, including major credit cards and PayPal. Enterprise clients may have access to additional payment options, such as invoicing, subject to approval and arrangement with Webflow's sales team.
Auto-Renewal
To ensure uninterrupted service, Webflow plans automatically renew at the end of each billing cycle. You will receive a notification before renewal, giving you ample time to make any desired changes to your plan.
Latest Updates
On July 15, 2024 Webflow has made updates to its Site and Workspace plans, and here are the key takeaways:
Starter & CMS Plans
Increased CMS limits for:
- Fields per collection from 30 → 60
- References per collection 5 → 10
Business Plan
Increased number of static pages from 150 → 300
Growth & Agency Plans
NEW shareable library for components and variables.
Security
HSTS availability on all sites for better security.
Reduced Bandwidth Limits
- Basic Plan from 50GB → 10GB
- CMS Plan from 200GB → 50GB
- Business Plan from 400GB → 100GB
Scalable Business Plan
The updated Webflow Business Plan now includes paid add-ons for CMS items and bandwidth, allowing you to expand your CMS and bandwidth limits, without having to upgrade to the Enterprise Plan immediately:
*Billed Yearly is the full amount divided by 12 to show the monthly equivalent cost
For additional information on recent new features and updates, read Webflow's blog post regarding the July Site and Workspace plan updates.
Conclusion
- Webflow offers pretty much the best price-to-performance compared to other platforms. It includes large amounts of features natively, without needing extra plugins or integrations, reducing long-term costs.
- Webflow provides a variety of plans suitable for various needs, from custom ecommerce to blog, including free options for educators and students, ensuring affordability and accessibility.
- You can build your entire site, and set up your blog (massive help for content heavy websites), before you buy a site plan. All of their site plans include the best hosting and a fast CDN for every website, regardless of the plan.
If you still need help with which plan suits you the best, or want to have other questions answered, feel free to send an email or use any other way to contact us. Our team is always readily available to help you on every step of the way on your Webflow journey.