Webflow Pricing Guide: Every Plan, Seat, and Add-On Explained

How Webflow Pricing Works: Site Plans vs. Workspace Plans

As for Webflow pricing for site plans and workspace plans, the two bills are independent. Any workspace plan, including the free one, can hold an unlimited number of paid site plans, so a freelancer on a free workspace can still run five live client sites.

Every site in Webflow is inside a workspace, and every customer gets a free Starter workspace plan and a free Starter site plan when they sign up. You pay for a Webflow site plan when a site needs to go live on a custom domain, and for a workspace plan when your team needs more staging, custom code or control over publishing.

The table below shows where each of the Webflow pricing tiers starts:

‍

‍

The prices are sourced from Webflow's pricing page and subject to change.

Webflow Site Plans

Every Webflow site runs on a site plan, and we can distinguish two kinds:

1. General site plans
2. Ecommerce site plans

General Site Plans

General Webflow site plans cover every site that doesn't sell products. Starter, Basic and Premium are self-serve and priced per site, while Team and Enterprise sit above them for larger organizations.

#1. Starter

Webflow Starter site plan is free and includes:

• A webflow.io domain
• 2 static pages
• 50 CMS items across up to 20 Collections
• 1 GB of bandwidth a month
• 50 form submissions

#2. Basic

Webflow Basic site plan costs $15 a month billed yearly or $25 billed monthly. The plan aims at simple sites that don't need a CMS and covers:

• A custom domain
• 300 static pages
• 10 GB of bandwidth a month
• Unlimited form submissions
• Password protection

The downside is the CMS. Since the plan doesn’t include one, a blog, a case study library, or a job board needs Premium.

#3. Premium

Webflow Premium site plan costs $25 a month billed yearly or $39 billed monthly, and it's built for content-heavy sites with real traffic. The plan includes everything in Basic, plus:

• Webflow CMS, with 20,000 CMS items across 40 Collections
• 50 GB of bandwidth a month, which you can raise to 2.5 TB
• Code components
• Site search
• Form file uploads
• Well-known files

For a B2B marketing site with a blog, Premium is the plan you'll end up on.

#4. Team

Webflow Team site plan costs $2,500 a month on an annual contract and it’s suited for growing teams that need more control without extra complexity. Webflow groups Team and Enterprise as platform plans, because each one bundles a site, a workspace, seats and add-ons into one contract. It includes everything in Premium, plus:

• Webflow Localize with 2 locales
• 5 Full seats and 5 Limited seats, plus up to 100 Free seats
• 100,000 AI credits a year
• AEO agents for search and AI answer engines
• Publishing workflows and single-page publishing
• A site activity log with API access
• 24/7 priority support

#5. Enterprise

Webflow Enterprise has no listed price, so the figure comes from a conversation with Webflow's sales team. It includes everything in Team, plus:

• Granular permissions and custom roles
• Single sign-on (SSO) and SCIM user provisioning
• A dedicated account manager
• 99.99% hosting uptime, against 99.00% on Team
• Custom billing, MSAs and SLAs

Ecommerce Site Plans

A store on Webflow buys an ecommerce plan in place of a regular site plan, priced per store. Each one includes hosting, the CMS, and a custom checkout. Stripe and PayPal processing fees apply on top of every plan.

#1. Standard

Webflow Standard ecommerce plan costs $29 a month billed yearly or $42 billed monthly, for stores that are just getting started. The plan includes:

• 500 ecommerce items
• A 2% Webflow transaction fee
• 2,000 CMS items
• 50 GB of bandwidth
• 3 staff accounts

#2. Plus

Plus costs $74 a month billed yearly or $84 billed monthly, for stores with higher volume. With that said, here's what the Webflow Plus ecommerce plan covers:

• 5,000 ecommerce items
• No Webflow transaction fee
• Unbranded store emails
• Up to 10,000 CMS items
• 100 GB of bandwidth
• 10 staff accounts

Once a store sells more than about $2,250 a month, the 2% fee on Standard costs more than the $45 monthly gap to Plus.

#3. Advanced

Webflow Advanced ecommerce plan costs $212 a month billed yearly or $235 billed monthly, for large catalogs, and it includes:

• 15,000 ecommerce items
• No Webflow transaction fee
• Unbranded store emails
• Up to 10,000 CMS items
• 100 GB of bandwidth
• 15 staff accounts

Webflow Workspace Plans

Every Webflow account comes with a free Starter workspace, and paid workspace plans add staging sites, custom code, and collaboration controls. Webflow sells them in two families:

1. Core and Growth for in-house teams
2. Freelancer and Agency for people who build sites for clients

Starter

Webflow Starter workspace plan is the free workspace every customer gets, and it can hold unlimited paid sites. Here's what the workspace plan includes:

• 2 staging sites, with 2 pages per staged site
• 1 Full seat for the workspace owner
• 200 AI credits a month
• Up to 2 agency or freelancer guest teams of 5 people
• 1 free client seat per paid site

Core

Webflow Core workspace plan costs $19 a month billed yearly or $28 billed monthly, and Webflow pitches it "for more staging needs." The plan covers:

• 10 staging sites, with 300 pages per staged site
• Custom code
• Code export to HTML and CSS
• One Shared Library
• 300 AI credits a month

Growth

This plan costs $49 a month billed yearly or $60 billed monthly, for teams that need unlimited staging and tighter control. Here's what the Webflow Growth workspace plan includes, on top of Core:

• Unlimited staging sites
• Password protection and 301 redirects on staged sites
• Site-specific access and site-level roles
• Publishing permissions
• 400 AI credits a month

Freelancer

Webflow Freelancer workspace plan costs $16 a month billed yearly or $24 billed monthly, and Webflow aims it at freelancers with a small client roster. The workspace plan includes:

• 10 staging sites
• Free guest access in client workspaces
• 1 free client seat per site
• Client payments, so clients pay for their own site plans
• 300 AI credits a month

Agency

Agency costs $35 a month billed yearly or $42 billed monthly, for agencies with a large client roster. Here's what the Webflow Agency workspace plan includes, on top of Freelancer:

• Unlimited staging sites
• 3 free client seats per site
• Unlimited Shared Libraries
• Site-level roles and publishing permissions
• 400 AI credits a month

Webflow Seats and AI Credits

Webflow seats are split by what people do:

• Full seats design whole sites and manage settings
• Limited seats edit content and build pages from existing components
• Free seats can only review and comment

Every Webflow workspace includes one Full seat for the owner, and you pay for each extra person who designs or edits. A Full seat costs $39 a month billed yearly or $45 monthly, a Limited seat costs $15 or $19, and a Free seat for reviewers costs nothing. Agency and freelancer guests and client seats don't use paid seats at all.

Getting the mix right is the cheapest saving in Webflow pricing. For instance, a writer who only publishes blog posts on a Limited seat costs $180 a year instead of $468 on a Full one. The steps for inviting collaborators to a Webflow workspace differ for each seat type.

AI credits come with every workspace plan and are shared across all sites:

• 200 a month on Starter
• 300 on Core and Freelancer
• 400 on Growth and Agency

If a workspace runs out, a pack of 2,000 extra credits a month costs $20 billed yearly or $25 billed monthly.

Webflow Add-Ons

Webflow add-ons attach to a paid site plan and are priced by usage. Each one is billed per site, on top of the site plan.

Localize

Localize translates a site into other languages and comes in two tiers:

1. Essential costs $9 a month per locale billed yearly ($12 monthly), for up to 3 locales and 10,000 translated words per locale each month.
2. Advanced costs $29 ($35 monthly) per locale, for up to 10 locales, 50,000 words per locale, localized URLs and automatic visitor routing.

Analyze

Analyze is Webflow's built-in analytics, starting at $9 a month billed yearly ($12 monthly) for 2,000 sessions a month. The price steps up with traffic, to a top self-serve tier of 500,000 sessions a month. It tracks page views, sessions, visitors and clicks, and it works with consent management tools.

Optimize

Optimize runs A/B tests and personalization, starting at $299 a month billed yearly ($379 monthly) for 25,000 page views a month. The self-serve tiers go up to 500,000 page views and allow up to 5 tests running at once. Optimize is the one add-on where the price outweighs the site plan many times over, so it pays off once a site has enough traffic for tests to reach a result.

Extra Bandwidth

Premium sites can buy more bandwidth when traffic grows past the included 50 GB. The smallest step adds 50 GB for $20 a month billed yearly ($30 monthly), and the largest adds 2.45 TB for $974 ($1,460 monthly). Webflow also sells Campaigns, a landing page and ad tool for marketing teams, from $2,000 a month.

How to Choose the Right Webflow Plan

To choose the right Webflow plan, answer four questions in order. The first three pick the site plan, based on whether you sell online, how much control your organization needs, and whether the site runs on CMS content. The fourth picks the workspace plan, based on who builds the site.

1. Do you sell products online? If yes, pick an ecommerce site plan: Standard for a new store, Plus once the 2% fee on Standard costs more than the price gap, and Advanced for catalogs over 5,000 items.
2. Do you need SSO, governance or ten or more seats? If yes, talk to Webflow about Team or Enterprise, since both bundle the site, workspace and seats into one contract.
3. Does the site need a blog or other CMS content? If not, Basic covers it. If it does, Premium is the plan.
4. Who builds the site? Solo builders stay on the free Starter workspace, in-house teams choose Core or Growth, and freelancers and agencies choose Freelancer or Agency.

Conclusion

Webflow pricing comes down to two bills and a few extras. The site plan covers each live site, and you choose it by content: Basic for static sites, Premium once you need the CMS, and an ecommerce plan if you sell.

The workspace plan covers the people and staging behind those sites, from the free Starter workspace to Agency. Seats and add-ons sit on top, and the seat mix is the easiest saving, since a Limited seat costs less than half a Full one.