Webflow Standard Ecommerce Plan
The Webflow Standard Ecommerce Plan is the first and cheapest of the three Webflow ecommerce plans . It is engineered for new businesses venturing into the online market.
Aleksandar Cvijanović
Co-founder, Strategy
last update
January 20, 2026
time to read
8
minutes
Check out our Webflow pricing aritcle to learn more about all of the plans Webflow has to offer.
Standard Ecommerce Plan Costs
- $29 per month when billed yearly (yearly total $348)
- $42 per month when billed monthly (yearly total $504)
Opting for yearly billing saves you up to 30%.
Essentially an upgrade to the CMS Site Plan, the Standard Ecommerce Plan adds robust ecommerce functionalities for just $6 more per month when billed yearly, maintaining all the benefits of the CMS Plan for an enhanced online retail experience.
Who Is It Suited For?
- Emerging Online Stores: Ideal for businesses beginning their ecommerce journey, offering an array of tools to kickstart online sales.
- Small to Medium Business Owners: Tailored for SMEs aiming to manage an online inventory efficiently without overwhelming costs.
- Entrepreneurs: Perfect for entrepreneurs looking to test the market with a limited number of products.
What You Can Use It For?
- Launching Your Online Store: Webflow’s platform is designed for ease of use, allowing you to quickly set up a store and sell a range of products with a cap of 500 distinct ecommerce items, such as products, variants, and categories.
- Managing Your Content: Alongside ecommerce capabilities, you can manage a diverse and extensive content library with Webflow’s CMS, supporting up to 2,000 items that can include blog posts, articles, and additional page content, separate from your ecommerce inventory.
- Building a Custom Brand Experience: With Webflow, you have the creative freedom to design and customize your checkout and shopping cart to align with your brand, providing a seamless and distinctive shopping experience for your customers.
Key Features of the Standard Ecommerce Plan
- Ecommerce and Content Management: Manage a diverse online store with up to 500 ecommerce products, variants, and categories, complemented by a robust CMS capable of handling 2,000 items for detailed product descriptions and additional content.
- Design and Customization: Customize your checkout and shopping cart designs to align with your brand identity, offering a unique and personal shopping experience.
- Comprehensive Shipping and Tax Tools: Configure manual shopping rules to define specific shipping regions and rates, along with automatic tax calculation at checkout, ensuring a streamlined buying process and compliance with regional tax regulations.
- Marketing Tools: Utilize integrations with Facebook, Instagram, Google Shopping, and Mailchimp to enhance your marketing efforts, helping to drive sales and improve customer engagement.
Limitations of the Standard Ecommerce Plan
- Item Cap: Limited to 500 ecommerce items, posing challenges for businesses with large inventories or those focusing on volume and variety, especially smaller shops aiming for low-margin, high-volume sales.
- Transaction Fees: A 2% transaction fee on sales might significantly impact businesses selling a smaller quantity of high-priced items, where the item limit is less relevant but the cost per transaction is more substantial.
- Branded Emails: Inability to remove Webflow branding from transaction emails may limit customization options for businesses seeking a fully branded customer experience from start to finish.
Standard vs. Plus vs. Advanced Ecommerce Plan Comparison
Conclusion
- Retain customers through effective SEO and content strategies. With up to 2,000 CMS items, it's perfect for creating engaging, SEO-optimized content, offering an all-in-one platform that's easy to manage.
- Personalizing the shopping cart and checkout designs, the plan ensures a unique and engaging buyer’s journey, reflecting your brand’s identity and enhancing customer satisfaction.
- It provides a robust starting point for new online businesses. It includes essential ecommerce tools like product and category management, automatic tax calculations, and basic marketing integrations.
Ready to set up your online storefront with Webflow's Standard Ecommerce Plan? Reach out to Tunel Studio for expert setup and strategic marketing guidance.
Green light.
Your growth starts with one conversation.
No pitch deck. No pressure. A focused 30-minute call about where you are, where you want to be, and whether we're the right team to get you there.
