What is an embedded growth partner?
An embedded growth partner is one outside team that works closely with your marketing team and handles strategy, design, development and SEO together.
Finmatics works with us this way, and their organic clicks grew 40% within two months of their relaunch.
Trusted by 85+ B2B and SaaS companies across Europe and North America
What makes a growth partner embedded
Three things set an embedded growth partner apart from an agency or a fractional CMO, and each one is easy to check.
We get to know your business.
The same people stay on your project, so every month we know more about your buyers and your competitors.
We're easy to reach.
We share a Slack channel with your team, so you can ask us something the way you'd ask a colleague.
One studio covers every part.
Strategy, design, development, SEO and GEO are all handled by our own team.
We advise on what to do next.
Your team keeps its own targets and reporting, and we help you decide which work gets you there.
Three agencies need someone on your side to manage them
Growing B2B companies often buy their marketing from a design agency, a development shop and an SEO agency, and someone in-house ends up coordinating all three.
That person writes three briefs, keeps three teams up to date and checks each one's work against the others. Details get lost each time work moves from one agency to the next.
An embedded growth partner takes that job off you. The people who plan the strategy and the people who build the pages work in one studio, so you explain something once and it gets handled without passing between companies.
Embedded growth partner vs the alternatives
An in-house team knows your company best, once you can afford to hire for every role. Until then, the choice is between managing several specialists yourself and working with one partner.
Three ways to work with us
Each engagement is one of the three below, and plenty of teams move from one to the next.
Build
Rank
Grow
Is an embedded growth partner right for your company?
It suits some companies better than others, and these are the signs on each side.
It fits
when you're a growing B2B or SaaS company with a marketing lead and no full team behind them. Other signs are a website that still shows your old positioning, a move to a new platform coming up, or paid ads getting more expensive while you need search to bring in more leads.
It doesn't fit
when you need a one-off brochure site on a small budget, expect big results within 30 days, or want a team that carries out a fixed brief without asking questions. Those are fair needs, and a traditional agency or a freelancer will serve them better.
What you pay for each engagement
organic clicks.
form submissions. Month One.
CTR
We helped Finmatics move their website from HubSpot to Webflow
Finmatics is an AI-powered accounting platform in Austria. We moved 70+ pages from HubSpot to Webflow, rewrote the copy in German, consolidated the blog, built the full redirect strategy, and kept every HubSpot form working.
What it actually feels like to work with us.
Your growth starts with one conversation.
No pitch deck. No pressure. A focused 30-minute call about where you are, where you want to be, and whether we're the right team to get you there.
What marketing leads ask before choosing a growth partner
A fractional CMO is one senior strategist who works with you part-time, without a team to carry out the plan. An embedded growth partner advises on what to do and has its own team for the design, development, SEO and GEO work. The two cover different gaps, so they can work side by side.
No one can, and that includes us. Google says the same in its own advice on hiring an SEO, and AI tools change which companies they mention from week to week. What we can do is advise on what's worth working on and then do the work.
We start with a free Discovery Workshop on your product, your buyers and your goals, and every page's copy is written before the design starts. We've written for technical buyers before, like engineering software for Cognitive Design Systems and an AI accounting platform for Finmatics.
No, your marketing team can make changes on its own. We build the site from components your team can reuse, so new pages, blog posts and edits happen without touching code or waiting on us.
The site is fully yours. We build it in Webflow, the project lives in your own workspace, and we stay on as a guest there so we can keep helping after launch. Your analytics and Search Console stay in your own accounts too, so everything stays with you if you ever stop working with us.
You see it in Search Console first, since impressions and rankings usually rise before clicks do. Leads come after the clicks, so impressions and rankings are the numbers to watch in the first few months.
A few pieces we have written on this
If you want to understand the process before you speak to anyone, these three cover most of what comes up.