B2B Branding Agency for SaaS and Tech Companies
Get a brand built around your positioning, so buyers connect with you from the very first touchpoint.
MiltonFMR grew into a bigger trading community, and we gave it a new logo, brand guidelines and messaging for its relaunch as WealthHub.
Trusted by 85+ B2B and SaaS companies across Europe and North America
Buyers forget you before they ever get in touch
Before buyers read a word about your product, your logo, colours and tone have already told them something about you.
You blend in. You use the same colours and promises as others in your category, so buyers can't tell you apart.
It doesn't say what you do. Buyers have to work out what you sell and who it's for on their own.
Every channel looks different. Without clear rules, each designer and each new hire makes their own version.
You look smaller than you are. Larger prospects compare you with established competitors, and the brand doesn't hold up next to theirs.
Every part of your brand starts from your positioning
We agree on who you sell to and why they should pick you, and every word and visual after that builds on it.
Your messaging says why you.
Headlines and key messages come straight from your positioning, in words your buyers already use.
The look carries the same message.
Colours, type and imagery get chosen to back up what the words say.
One team keeps it in line.
The people writing and designing your brand work from the same brief, so the words and the look match.
New work has a clear reference.
Every future page, deck or campaign can be checked against the same positioning.
Four things your new brand does for you
Together they decide whether buyers remember you and trust what they see.
How a branding project runs
You always know which stage you're in, what you'll see next and how your feedback shapes it.
Discovery
In the Discovery Workshop, we agree on your goals, your buyers and what the brand has to do for you.
Positioning
Your positioning and key messages get written and agreed with you, so the design starts from a clear brief.
Identity
The logo, colours, type and imagery get designed around your messaging and reviewed with you step by step.
Handover
Your team gets the guidelines and all the files to use the brand, and we stay on hand as you roll it out.
weeks from start to launch
organic clicks
pages in the new brand
From MiltonFMR to WealthHub
WealthHub is a trading community and research platform that used to be called MiltonFMR. We designed its logo and visual identity, wrote the messaging and brand guidelines, and launched the new brand in six weeks.
What the project includes
You get everything your team needs to use the brand with confidence, from day one.
Strategy and discovery.
We start with a workshop to understand your company, your market and the buyers you want to win.
Positioning and messaging.
The reason buyers should pick you, in words your sales and marketing teams can use straight away.
Visual identity.
Your logo, colours, type and imagery, all in one place and easy for your team to use.
Brand guidelines.
One guide that shows your team and every designer you work with how to use the brand.
Brand files.
Every logo version and colour code your team needs, ready to drop into decks, ads and posts.
What it actually feels like to work with us.
Your growth starts with one conversation.
No pitch deck. No pressure. A focused 30-minute call about where you are, where you want to be, and whether we're the right team to get you there.
A few pieces we have written on this
If you want to understand the process before you speak to anyone, these three cover most of what comes up.
What marketers ask before working on their brand
It depends on how well buyers already know you and whether your positioning has changed. If people recognise you and your message still holds, refreshing the look keeps what they already know, and if you now sell something different to different buyers, it usually takes a new brand. The Discovery Workshop is where we work out which one fits.
Four to six weeks is the usual range, and how much work the brand needs is what moves it. You get a dated timeline in the scope before anything starts.
The brand comes first, since the website is built from its positioning, messaging and look. If you need both, they can run as one project, with the site starting once the brand is agreed.
No, as long as the SEO side is planned together with the brand. If your name or domain changes, every old URL gets redirected to its new page, and your pages mention the old name for a while so people searching for it still find you.
Your company owns all of it once the project is paid, including the rights to the logo and the editable source files.
It depends on how much work the brand needs and how many languages the messaging has to cover. We go through it on a first call, share a short questionnaire so nothing gets missed, and price the project from there.