Rebranding a trading community from the ground up

WealthHub is a trading community and financial research platform, formerly known as MiltonFMR. The platform combines a Discord-based trading community with curated research, strategy content, and AI-powered market tools for traders and investors.

A full rebrand meant a new name, a new domain, and a website that needed to match - built from scratch to support a growing content operation and an expanding community.

Organic clicks

Impressions

Pages designed & built

20+

Weeks from start to launch

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The Challenge

A full rebrand - new name, new domain, new identity.
WealthHub runs a heavy content operation - research papers, hedge fund letters, glossaries, courses, strategy articles, and more.
The domain migration from miltonfmr.com to wealthhubtrading.com needed clean redirects to preserve existing search value.

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The Solution

20+ pages designed and built in Webflow.
All copy was written from scratch.
A CMS architecture was built to handle multiple content types - from research papers and hedge fund letters to glossary entries and course listings.
Full domain migration from miltonfmr.com to wealthhubtrading.com with redirect mapping to preserve SEO value.
SEO and GEO optimized from day one.

The result

Organic clicks more than doubled and impressions grew by 112% compared before and after the migration.
A content-heavy platform now runs on a CMS architecture built to scale - new articles, research, and resources can be published quickly, easily and independently.
WealthHub launched with a completely new digital identity - name, domain, design, and copy - in 6 weeks.