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Google and AI search

SEO Agency for SaaS Companies

We grow your organic traffic from Google and AI tools like ChatGPT by fixing your technical SEO and building the content your buyers search for.

Finmatics, an accounting SaaS from Austria, grew organic clicks by 40% within two months of launch.

85+
projects
Premium partner
33 five-star reviews on Clutch
Webflow logo

Trusted by 85+ B2B and SaaS companies across Europe and North America

Raw
2+ years as ongoing development partner.
WealthHub
2x organic clicks. 2x impressions.
GMP Kursus
Danish course platform. Multi-course booking architecture.
Bunar
German InsurTech platform. 95+ on PageSpeed across all categories.
Profound North
Danish B2B growth consultancy. 100 SEO score.
Greator
German EdTech Enterprise. Marketing-ready component system.
Female Invest
New campaign landing page developed in 24h.
Calda
70% more organic clicks. 3.9x more impressions.
AR Comply
Danish AR/AI industrial platform. 100 SEO score.
Virtuo
3x organic clicks. 39% more impressions.
Bios Managment
Seamlessly migrated 400+ news pages, across 6 different locales.
Enzo
10% organic CTR. 15+ keywords ranking.
Alea Partners
Over 50% increase in organic clicks year-over-year.
Sheer
93% lighter page weight. 100 SEO score.
Cognitive Design
37% more organic clicks. 4.3x more impressions.
Finmatics
40% more organic clicks. 2x demo submissions.
Rising ad costs

Your ads keep costing more while organic stands still

Organic search can bring in leads month after month, without a big budget you have to keep feeding.

001

Paid is your only reliable channel. When the ads stop, the leads stop with them.

002

Every new customer costs more. CAC keeps climbing, and paid is still the only channel that brings in leads reliably.

003

Content goes live and nobody finds it. You publish every month, and the posts never reach the first page.

004

AI tools don't mention you. Your buyers research on Google and in ChatGPT, and you barely show up in either.

Three men working on laptops around a table with a small plant in a dark, modern office.
How we work

We plan your SEO and ship it ourselves

Many SEO agencies send a list of recommendations and leave your team to carry them out.

You get one clear plan.

We decide what to fix, what to publish and in what order.

We do the work.

Technical fixes, new pages and content all get done by our team.

Fixes go live when they're ready.

Because we also build websites, a fix ships as soon as it's done.

Your engineers stay on the product.

Your developers and engineers keep working on what only they can build, and the website is the part we take off their plate.

Rank

How we grow search for SaaS companies

Every part of the work is planned around how your buyers look for a tool like yours.

R01

Words buyers search with.

Your feature names get matched to what buyers type into Google.

R02

AI tools.

Buyers ask ChatGPT for a shortlist, and your pages get written so it can describe you.

R03

Integrations.

Each integration and use case gets a page buyers can find

R04

Help docs.

Your help center gets set up to rank, since buyers check how a tool works first.

The process

How the work runs month to month

Rankings grow from steady work over time, and this is what that work looks like.

Month one

We audit the site, fix the technical issues, map the searches your buyers make, and start on the pages that already rank just below the top results.

Ongoing

New pages, content updates and technical fixes go out in sprints, following what we mapped in month one.

Biweekly

We go through what went live and what moved since the last check-in.

Monthly

You get a short report on rankings, traffic and AI mentions, and what comes next.

001
Featured case
Scope

Everything the engagement covers

Every engagement covers the full search work on Google and in AI tools.

Screen showing strategy section with text about positioning, growth goals, target market, and key message.
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Rank
001
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Technical SEO

Crawling, speed, Core Web Vitals and indexing get checked and fixed.

Screenshot of a dark-themed UX design tool with a sidebar menu showing files like Cover, Brandmarks, Moodboard, Styleguide.
services //
Rank
002
/006

On-page optimization

Titles, meta descriptions, headings, internal links and schema get matched to what your buyers search.

Webflow interface showing navigator panel with body, global styles, and page wrapper sections.
services //
Rank
003
/006

Content

We write new page texts and improve the ones you have, around the topics your buyers search.

Search result showing Tunel Studio as an embedded growth partner for B2B and SaaS with strategy and SEO services.
services //
Rank
004
/006

GEO - AI Visibility

Content and markup get structured so ChatGPT, Claude and Perplexity can find and describe your product.

Website publishing panel showing success for prelaunch and launch with two domains selected for publishing.
services //
Rank
005
/006

Link Building

We earn links from relevant sites your buyers already read.

Chat screen showing conversation: client asks to tweak homepage CTA, reply promises live update in 20 minutes.
services //
Rank
006
/006

Monthly Reporting

Clear metrics every month. Rankings, traffic, conversions. What moved, what's next.

From the teams inside the Tunel.

What it actually feels like to work with us.

PLAY
Arnaud André
Head of marketing @ Finmatics
"Full relaunch - migration to Webflow, redesign, new copy in German, SEO and LLM optimized. It felt like having a senior person in-house without having to hire one. We're seeing more traffic, more AI visibility, higher conversion to leads."
See the full case
PLAY
Srđan Sukara
Founder & CEO @ Enzo
"We've been working with Tunel for the last 3 years on multiple projects. In those three years, we never had a single miscommunication point. When Tunel takes ownership of the task, you can rest assured that it's going to be done."
See the full case
Vladimir ĆordaVladimir Ćorda
Vladimir Ćorda
Co-owner & CEO @ Virtuo
"Tunel Studio came in and completely transformed our brand, refined our positioning and executed a flawless SEO and migration strategy. They truly embedded themselves into our team, company and processes to get a complete understanding of our business."
See the full case
Maximilian HerczegMaximilian Herczeg
Max Herczeg
Founder @ Kamrat
"I've never seen a customer service like this before, especially now in 2026. We doubled our website traffic and increased our conversion rates by 50%. I've referred them many times and I actually did two projects with them because they're so exceptional."
See the full case
Green light.

Your growth starts with one conversation.

No pitch deck. No pressure. A focused 30-minute call about where you are, where you want to be, and whether we're the right team to get you there.

Book a Strategy Session
Keep reading

A few pieces we have written on this

If you want to understand the process before you speak to anyone, these three cover most of what comes up.

FAQ

What SaaS marketers ask before hiring us

How long before SEO starts bringing in results?

Technical fixes and pages already ranking close to the top usually move first, within the first few months. New pages take longer to build up, and you get the KPIs and the dates we measure them against before work starts.

Is SEO still worth it now that Google answers questions with AI?

Yes, though where the clicks come from has changed. Quick factual searches now get answered on the results page, while buyers comparing tools still click through. AI tools also build their answers from pages that already rank, so the same work covers both.

Our category is new and has almost no search volume. Can SEO still work?

Yes, as long as people search for the problem your product solves. We build pages around those problem searches and the categories buyers already know, and your own category name gets pages ready for when people start searching for it.

Will Google penalize content written with AI?

No, Google ranks content on how helpful it is, however it was made. Pages lose rankings when they repeat what's already out there, so every page we publish gets written and checked by a person who knows your product.

Should our blog and help docs live on a subdomain or a subfolder?

A subfolder, like /blog or /docs, is usually the better choice, because every link and ranking it earns counts toward your main site. If your docs run on a separate platform, they can often be served under a subfolder anyway, so your team keeps the tool it already uses.

Who owns the content and links if we stop working together?

You do. Every page we write lives on your site, every account stays in your name, and the links we earn keep pointing to your pages after the work ends.

Can you guarantee first-page rankings?

No, and nobody honestly can, because Google decides the rankings. What we commit to is the work in the plan and the KPIs we agree on before we start.

Should we hire an in-house SEO instead?

It depends on how much of the work you need covered. One in-house hire usually covers strategy or writing, while an agency brings technical SEO, content and links together, and plenty of teams run both.

What does SEO for a SaaS company cost?

It depends on how much of the search work you need and how competitive your market is. We go through it on a first call, share a short questionnaire so nothing gets missed, and price the engagement from there.