A clean Webflow rebuild for a LinkedIn automation platform

HeyReach is a LinkedIn automation platform that helps agencies, sales teams, and growth teams run outreach across multiple LinkedIn accounts from one place.

As the product grew, the website fell behind. Core Web Vitals were failing on mobile and key pages were slow on every device. HeyReach brought us in to rebuild the site for speed, clean up its technical SEO and tracking, as well as give the in-house team a setup they can keep building on without breaking it.

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Weeks from kickoff to launch

Downtime during switchover

<2 min

Traffic drop after migration

To build & ship a campaign landing page

<24h

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The Challenge

Core Web Vitals were failing on mobile, and key pages were slow on desktop too.
The existing Webflow project carried leftover setup from earlier builds that weighed down every page.
Tracking scripts had piled up over time, and on mobile the cookie banner covered the whole screen.
Ad conversions weren't tracking properly, so the team couldn't see which campaigns actually delivered on the pages they paid to send traffic to.
A large CMS sat on inconsistent URLs, and all of it had to move without losing rankings.
Ad landing pages had to keep running through the switch.
The in-house team edits the site daily, so the new build had to be hard to break.

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The Solution

Started with a full SEO and technical audit covering performance, schema, accessibility, URL structure, and tracking.
Rebuilt the site from scratch in a fresh Webflow project, leaving the old project's performance baggage behind.
Optimized images and asset loading, and removed everything that loaded without a purpose.
Migrated the full CMS and simplified the URL structure, with 301 redirects on every changed URL.
Cleaned up tracking scripts with the HeyReach team, keeping only the tools they actually use.
Fixed heading structure, schema, and FAQ markup, added missing alt text, and updated llms.txt
Switched the domain over to the new project with under two minutes of downtime.
Walked the team through the build, and their SEO lead turned it into an internal DOs and DON'Ts guide so work continues in-house.

The result

Mobile Core Web Vitals went from failing to passing in real-user data.
Traffic didn't drop after the migration.
Visitors saw less than two minutes of downtime during the domain switchover.
The team builds and edits pages faster, with everything organized in one system.
HeyReach's content and SEO lead put it simply: "Operations are much easier now. Everything is organized, we build and edit faster, and it makes a real difference to our efficiency."
New campaign pages go from handoff to live-ready in under 24 hours.
Ad tracking now properly works across every campaign page.
We stay on as HeyReach's long-term Webflow partner for strategic advice.