Rebuilding digital presence to fuel international marketing push

Sheer is a Copenhagen-based creator marketing platform. It helps agencies, brands, talent managers, and creators find creators, manage campaigns, track results, and share reports - all in one place.

After a full rebrand, Sheer needed a website that matched their new direction and could support their upcoming international marketing push.

Custom graphics & compositions

50+

Lighter page weight

93%

Pages designed & built

30+

Best Practices & SEO scores

100

No items found.

The Challenge

The old site was Danish-only, blocking Sheer from reaching international markets.
A simple page structure couldn't show the full depth of the platform - from creator search to campaign management to analytics.
Sheer serves four different audiences (agencies, brands, talent managers, creators), but there was no messaging strategy to speak to each one.
Existing blog posts and resources needed to be migrated without losing anything.

No items found.

The Solution

Tunel Studio used Sheer's new brand foundation as the starting point for the entire project.
Together with the Sheer team, we mapped out the site architecture focused on simplicity and clarity - dedicated solution pages, every feature explained, transparent pricing, and useful resources.
All copy was written from scratch, identifying pain points and needs for each of Sheer's four target groups.
Over 50 custom graphics were created by compositing real platform screenshots into marketing visuals - showing the actual product instead of generic illustrations.
The site was built in Webflow, giving Sheer's team control and speed over content updates.
All existing content was migrated from Gatsby into Webflow's CMS.
Performance, accessibility, SEO and GEO optimized from day one.

The result

Page weight dropped by 93% - from 25MB to 1.7MB. Total Blocking Time fell by 87%. Layout shift went to a perfect 0.
The site scored 100/100 on both SEO and Best Practices in PageSpeed Insights.
Their marketing team now has full autonomy to update content, publish resources, and launch new pages - in hours.
The project evolved into an ongoing partnership, working together on conversion optimization and variant testing.