Launching the website for a personal brand operating system for founders

Merkion helps founders build a personal brand that sounds like them. Founded by Christopher Sorg and Piero Delgado Arce, it pairs an AI app with a membership where founders build their brands together.

Merkion was a brand-new product with no website. Chris wanted something unique, far from a template, with copy as bold and direct as the brand.

Independent content updates

100%

SEO score

100

Unique visuals created

20+

Uniform design across website & app

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The Challenge

Launching a brand-new product with no website, copy or reviews yet.
Explaining an AI product that never writes your posts, in a market full of AI writing tools.
Chris wanted a unique website, far from anything that looks like a template.
The app was still being built, so every claim on the site had to match the product as it shipped.

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The Solution

Planned the sitemap and page structure from Merkion's identity paper and goals.
Wrote the copy from scratch for the four main pages: Home, App, membership and About.
Checked every claim against a working build of the app, so the copy matches the product.
Created 20+ custom visuals that match the design of the app.
SEO and GEO optimized from day one.
Set up an intuitive CMS architecture.

The result

Merkion launched on merkion.ai on schedule.
A site that explains a new kind of product in plain words.
In his Clutch review, Chris praised our human-centric approach and ongoing help.
The team can now easily update and manage their own content.
Delivered a fast, production-ready website.