Turning complex engineering into an interactive experience

CDS is a French engineering software company. Their platform, Cognitive Design, uses AI and generative design to help aerospace, automotive, and defense companies build high-performance parts faster.

After a brand refresh, CDS needed a website that matched their new identity - and could explain deeply technical capabilities without losing clarity. Their old Wix site couldn't do either.

Organic clicks YoY

+37%

More impressions YoY

4.3x

Pages designed & built

25+

Weeks from start to launch

No items found.

The Challenge

The old website was built on Wix - limited in design flexibility and unable to showcase the depth of CDS's platform capabilities.
CDS's technology is highly specialized - implicit geometry engines, topology optimization, manufacturing-driven design - and needed to be presented in a way that technical buyers could understand at a glance.
A standard website with static screenshots wouldn't do justice to a product that is fundamentally about transforming 3D engineering workflows.
Existing content - including blog posts and resources - needed to be migrated from Wix without losing anything.
All URLs needed to be properly mapped and redirected to preserve existing SEO value through the platform migration.

No items found.

The Solution

We ran a structured process - from UX research and site architecture to post-launch monitoring.
25+ pages were designed and built in Webflow.
Copy was written from scratch translating complex engineering concepts into clear messaging for a technical B2B audience.
Custom interactive elements were built to showcase the platform's capabilities.
A custom interactive workflow illustration was developed that simulates how the software actually works.
An embedded 3D model letting visitors inspect parts from every angle directly on the page.
Existing content was migrated from Wix into Webflow's CMS, with full URL mapping & redirect strategy.
SEO and GEO were optimized from day one of the new website.

The result

Organic clicks increased by 37% and impressions grew 4.3x compared to the same period the year before.
CDS's marketing team now has full control to update content, publish news, and launch new pages independently.
Complex engineering capabilities are now communicated through interactive experiences - not static diagrams - giving visitors an immediate understanding of the platform's value.
CDS came in with a technically complex product and tight timeline. Eight weeks later their marketing team operates their website independently & the partnership has continued beyond launch.