Designing and developing a Webflow site for a Danish GMP training provider

GMP Kursus runs GMP courses for people working in pharma and life science in Denmark. Its courses range from one-day classes for lab staff, engineers and new hires to a six-week program for jobseekers, paid by the job centre.

With courses for very different people, from lab staff to jobseekers and whole company teams, GMP Kursus needed a site that makes every course easy to understand and book, and that their own team can keep up to date.

Courses and videos updated by their team

100%

SEO score

100

Weeks from kickoff to launch

HubSpot forms styled and connected

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The Challenge

Every course needed its own sign-up form, with leads going to the right place in HubSpot.
The old site looked dated, worked poorly on mobile and had basic accessibility issues.
Course pages had to answer the key questions fast: what you learn, who it's for, when it starts and what it costs.
The team needed to add courses, teachers and videos without a developer.

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The Solution

Reworked the design in Figma with the GMP team over several feedback rounds.
Built the site from scratch in Webflow, fully responsive.
Created one course template where every course has its modules, teachers, prices, start dates and FAQs.
Styled and embedded a HubSpot form on every course, plus separate forms for company training and general contact.
Trained the team on Webflow so they can add courses and videos on their own.

The result

The GMP team adds courses, teachers and videos on its own.
Every course page ends in a sign-up form that feeds HubSpot.
One template runs every course, from one-day classes to the six-week jobseeker program.
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