Webflow SEO Checklist

Webflow SEO ChecklistWebflow SEO Checklist
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Whether you're new to SEO or looking to enhance your existing efforts, these actionable tips will help you unlock the full potential of your Webflow site. Especially useful before launching your website!

This comprehensive SEO checklist is designed to guide you step-by-step through the essential tasks. You can also view and download the checklist in Google Sheets.

Basic Setup and Optimization

Start optimizing your Webflow site in the project's site settings. This is where you lay the SEO foundation.

  • Favicon/Webclip: Upload a favicon to enhance brand recognition.
  • Set Language Code: Define your site's primary language for better SEO.
  • Custom Domain: Switch to a custom domain for stronger branding.
  • Default Domain: Use the "www." version to avoid duplicate content.
  • Speed Optimization: Activate advanced publishing options for faster load times.
  • Disable Webflow.io Domain Indexing: Prevent search engines from indexing your Webflow subdomain.
  • Robots.txt and Sitemap: Essential for guiding search engine crawlers.
  • Google Site Verification: Verify your site in Google Search Console.
  • Canonical Tags: Ensure proper indexing with global canonical tags.
  • Manual Font Uploads: Upload fonts manually for better performance.
  • Google Analytics: Integrate to track site performance.

Content and On-Page Elements

Optimize your content and on-page SEO elements in the Designer and page settings of Webflow.

  • Mobile Responsiveness: Ensure your site works well on all devices.
  • Header Tags: Use H1, H2, H3 tags correctly for structured content.
  • Compress Images: Reduce image sizes for faster loading.
  • Image Alt Text: Add descriptive alt text for SEO and accessibility.
  • Internal Linking: Link to relevant pages within your site.
  • Link Prefetching: Set Preload options for faster navigation.
  • Clean HTML5 Use: Make sure your site uses clean, semantic HTML.
  • Optimized URLs: Create user-friendly, keyword-rich URLs.
  • Meta Titles and Descriptions: Write unique and concise meta titles and descriptions.
  • Open Graph Image: Add images for social media sharing.
  • Page-specific Schema Markup: Implement schema for enhanced search understanding.

Advanced and Additional Reminders

Elevate your SEO efforts with these advanced steps and regular site reviews.

  • Google Analytics and Search Console: Continuously monitor your site’s SEO performance.
  • Content Updates: Keep your website content fresh and relevant.
  • Link Building: Focus on acquiring quality backlinks.
  • SEO Trends: Stay updated with the latest SEO practices.


A well-optimized website is essential for reaching your audience effectively. This Webflow SEO checklist is designed to provide you with a clear path to enhance your site's visibility and ranking.

If you find yourself needing more personalized guidance, support or more advanced SEO techniques, don’t hesitate to reach out. Our team of SEO experts specializes in Webflow and is ready to help you navigate the complexities of search engine optimization. Contact us to take your Webflow site to the next level and achieve your traffic and conversion goals.

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Eager to transform your digital presence? Get in touch with us and let's discuss how we can bring your project to life with finesse and expertise that Tunel Studio is known for.

FAQ about Webflow SEO Checklists


What additional tools or plugins can enhance SEO on a Webflow site?

To further boost your Webflow site's SEO, consider using tools like Semrush analysis, and Ahrefs for backlink monitoring. These tools offer comprehensive features beyond Webflow’s basic setup, helping you refine your SEO strategy for higher rankings.


How do you track and analyze the SEO performance of a Webflow website?

For tracking and analyzing your Webflow site's SEO performance, use Google Analytics for visitor insights and Google Search Console for search performance data. Regularly monitoring these tools helps identify areas for improvement, track keyword rankings, and understand user behavior, enabling more targeted SEO strategies.


What are common SEO mistakes to avoid in Webflow website setup?

When setting up SEO on Webflow, avoid common mistakes like neglecting mobile responsiveness, using duplicate content, ignoring image optimization, and overlooking meta tags. Focusing on these areas ensures a strong SEO foundation, enhancing your site's visibility and user experience.


How does Webflow's SEO capabilities compare to other website builders?

Webflow stands out for its SEO capabilities with clean code, customizable meta tags, integrated analytics, and responsive design. Compared to other builders, Webflow offers more control over SEO elements, making it a preferred choice for those prioritizing search engine visibility and site performance.


What is an Off-Page SEO Checklist?

An Off-Page SEO Checklist includes strategies like building high-quality backlinks, engaging in social media marketing, guest blogging, and influencer collaborations. It also involves monitoring your online reputation and increasing brand mentions. These tactics enhance your site’s authority and visibility beyond on-page efforts.