Webflow vs Shopify Comparison

Webflow vs Shopify ComparisonWebflow vs Shopify Comparison
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Both Webflow and Shopify are great choices for your ecommerce business. Choosing between which platform to go with largely depends on your businesses’ unique needs.

Design & Customization

There are distinct differences when it comes to design flexibility, code requirements, interaction and animation tools, ease of use, templates, and free plan availability.

Design Flexibility

Webflow allows users to build custom sites, carts, and checkout experiences without the constraints of templates. This open design approach ensures that your storefront can be as unique and personalized as your brand.

Shopify, while offering beautifully designed templates, tends to place users within a more restrictive design framework. This can lead to stores that, despite their aesthetic appeal, many times closely resemble those of competitors.

Code Requirements

Both platforms are accessible to users without coding knowledge for initial setup. However, customization in Shopify often requires diving into the very complex and unique Liquid template language.

Webflow, in contrast, allows for the creation of bespoke stores without the need to engage with code, presenting a more user-friendly approach for in-depth customization.

Interaction and Animation Tools

Webflow excels in its offering of advanced interaction and animation tools, enabling the construction of complex, rich animations that bring storefronts to life. From parallax scrolling to multi-step animations, enhancing the user experience significantly.

Shopify’s capabilities in this area are limited to what is built into the templates, often necessitating additional development resources for more sophisticated effects.

Ease of Use

Shopify is known for its ease of use, largely due to its reliance on templates which allow users to quickly get their online store up and running. However, this can become a limitation when more complex requirements arise.

On the other hand, setting up more complex website features and designs in Webflow can involve a learning curve. However, once the foundational structure of a Webflow site is in place, it is one of the easiest systems to use for ongoing site management and updates. 


Both platforms boast large numbers of free and premium templates. However, the uniqueness of your site on Webflow is not limited by template design, as it is on Shopify, where the risk of having a site that looks similar to your competitors’ is much higher.

SEO & Marketing

Drive targeted traffic to your ecommerce site to maximize profits.


Webflow can dynamically generate SEO-friendly title tags, descriptions, H1 tags, and URLs from your page and article titles. Additionally, Webflow's auto sitemap generation upon every publish and its clean, fast-loading code served over HTTPS give your site an SEO edge.

Additionally, Webflow has all the necessary SEO enhancing features natively built-in. Shopify supports SEO best practices, and ensures your store adheres only to foundational SEO principles.

CMS & Blogging

Webflow offers a powerful CMS, so you can easily create and publish custom content types, including: blog posts, case studies, testimonials, and more. All designed to seamlessly integrate with your store's aesthetic and branding.

You can use Shopify's CMS to build and publish various content forms, but within the confines of your template's capabilities.

Dynamic Product and Content Integration

Webflow's CMS excels in seamlessly integrating products into your content, enabling dynamic references to products in blog posts and throughout your site. This integration enhances the shopping experience by making it more engaging and informative.

Shopify allows for product integration via traditional methods, such as adding links and photos to your content.

Marketing Integrations

Shopify boasts a wide array of integration options through its app store, including popular tools and platforms like Facebook, Instagram, Mailchimp, and Google Analytics.

Webflow, on the other hand, provides the flexibility to integrate almost anything into your site with just a few lines of custom code. This allows for a highly customized marketing setup beyond the standard offerings.

Experience & Management

Both Webflow and Shopify offer a suite of tools designed to streamline buyer experience and management process.

Customizable Checkout

Webflow allows for adding custom messaging and tweaking every detail of the checkout process to fit the brand's needs and enhance the customer's experience.

In contrast, Shopify provides a well-designed and thoroughly tested checkout experience across all its themes. However, the customization options for the checkout process are very limited by what is provided by the theme.

Customizable Carts

With Webflow, you can create cart experiences with robust positioning and animation options, plus full control over the cart's layout.

Shopify, on the other hand, offers carts designed by their experts, ensuring a high-quality and functional cart experience right out of the box. While Shopify's carts are well-designed, the platform does not offer the same level of customization as Webflow.

Order Management

Both platforms excel in order management, allowing store owners to efficiently track and process orders. Webflow enables immediate visibility of open orders upon login, the ability to add and edit items directly from the product page, and the option to add team members for site management.

Shopify has invested significantly in making fulfillment as seamless as possible, offering a user-friendly interface that simplifies the tracking, editing, and processing of orders.

Inventory Management

Webflow offers a solid inventory management system complete with tracking, low quantity and out-of-stock warnings, and the ability to add variants. Shopify offers the ability to sell an unlimited number of products and support a vast array of product variants.

Transactional Emails

Webflow offers additional design control for automated transactional emails, allowing store owners to create and style all the automated emails their online shoppers expect directly within the Designer. Shopify also allows customization of automatic email templates, but to a much lesser extent.

Payment Options

Webflow allows store owners to accept payments via credit card, PayPal, Apple Pay, and Google Pay from over 200 countries. Shopify supports a broad range of payment options and connects with numerous payment processors. It also features Shopify Payments in certain countries.

Transaction Fees

Webflow's ecommerce plans include transaction fees. Their lowest ecommerce plan has a 2% transaction fee like Shopify. Webflow’s higher plans get rid of the transaction fee completely, unlike Shopify that charges a fee in all of their plans.

Shipping Fulfillment

Webflow offers the ability to configure manual shipping rules and set custom rates, enabling global shipping capabilities. Shopify allows for automated shipping calculations and the ability to print shipping labels directly from the dashboard.


Webflow and Shopify both offer a range of pricing plans. Each platform also includes free plans or trials.

Free Plan

Webflow offers a more generous entry point with its free plan, allowing users to explore and build their storefront indefinitely on a webflow.io domain. Only when you’re ready to go live and process orders do you need to pay. Shopify, in contrast, offers a 14-day trial period, placing pressure on users to quickly launch their storefront.

Webflow Standard vs. Shopify Basic Plan

Both plans are ideal for new businesses just starting out. These plans are suited for small stores with a manageable inventory and those looking to minimize upfront costs.

Feature Webflow Standard Shopify Basic
Monthly Price (Annual Payment) $29 $24
Transaction Fees 2% (Plus Stripe/PayPal fees) 2% (If not using Shopify Payments)
Products Up to 500 Unlimited
Staff Accounts 3 2
Additional Costs Stripe/PayPal fees Credit card rates, apps, additional features

Webflow Plus vs. Shopify Shopify Plan

Webflow's Plus plan offers no Webflow transaction fees and an expanded number of products. Shopify's plan is slightly more expensive, provides unlimited products and a lower transaction fee for those not using Shopify Payments.

Feature Webflow Plus Shopify
Monthly Price (Annual Payment) $74 $69
Transaction Fees None (Stripe/PayPal fees apply) 1% (If not using Shopify Payments)
Products Up to 1,000 Unlimited
Staff Accounts 10 5
Additional Costs Stripe/PayPal fees Credit card rates, apps, additional features

Webflow Advanced vs Shopify Advanced Plan

Webflow's Advanced plan has an even larger amount of products and again no transaction fees, making it attractive for businesses with a high sales volume. Shopify's plan reduces transaction fees to the lowest among its offerings, and supports unlimited products.

Feature Webflow Advanced Advanced Shopify
Monthly Price (Annual Payment) $212 $299
Transaction Fees None (Stripe/PayPal fees apply) 0.5% (If not using Shopify Payments)
Products Up to 3,000 Unlimited
Staff Accounts 15 15
Additional Costs Stripe/PayPal fees Credit card rates, apps, additional features

Performance & Security

Both Webflow and Shopify offer solid performance and security features.


Webflow, on every plan, offers its fast, efficient hosting and CDN. This allows for very fast loading times and handling traffic spikes, crucial for ecommerce. Webflow also offers performance optimization features like lazy loading for images by default, advanced font loading options, link preloading capabilities, server quality, network latency, code efficiency and minification etc.

Shopify's global hosting solution, powered by a network of servers and CDNs, ensures quick content delivery and a smooth shopping experience for customers worldwide.

Security & Compliance

Webflow provides SSL certificates on all plans, ensuring data encryption between the server and the user's browser. Webflow's hosting solution includes advanced DDoS protection, safeguarding websites against common cyber threats​​.

Shopify also places a strong emphasis on security, offering SSL certificates across all its plans and providing built-in fraud analysis features.




  • High design flexibility
  • Advanced SEO tools
  • Comprehensive CMS


  • Product Limits
  • Complex pricing structure.



  • Robust ecommerce features
  • Extensive app marketplace.


  • Less design customization without coding
  • Additional costs for apps
  • Transaction fees outside Shopify Payments


  • Webflow offers unmatched design flexibility and Shopify excels in ease of use.
  • Webflow is ideal for businesses prioritizing custom web design and advanced SEO, while Shopify is better suited for those looking for a comprehensive, user-friendly platform with extensive app integrations.
  • Both platforms provide solid performance and security features, but considerations like transaction fees, product limits, and design customization will play a significant role in your final decision.

Looking to elevate your online store with a custom design? Explore how Tunel Studio can enhance your ecommerce site and your customers’ experience.

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FAQ about Webflow vs Shopify


Which is better for a custom-designed ecommerce site, Webflow or Shopify?

For a custom-designed ecommerce site, Webflow offers more design flexibility, while Shopify is known for its comprehensive e-commerce features.


How does Webflow's ecommerce capabilities compare to traditional platforms?

Webflow's ecommerce capabilities are robust for design-focused sellers, offering detailed customization, which may differ from the traditional, template-based approach of platforms like Shopify.


Can Shopify's ecommerce functionality be integrated into a Webflow site?

You can embed a Shopify Buy Button into your Webflow website. This means your customers can add products to the cart and complete the checkout process on Shopify. You can also sync product data from Shopify to Webflow, by using tools like Udesly.


Is it possible to migrate a site from Shopify to Webflow without losing design integrity?

Yes, a direct one-to-one migration is possible with careful planning and custom development. If you are not a designer or developer, you will very likely require help from professionals.


What are the benefits of using Webflow for creating a unique online store?

Using Webflow for creating an online store offers the benefit of unique, visually compelling designs without the need for extensive coding knowledge, catering to brands that prioritize distinctive web presence.