Senior SEO, GTM & Copy
Vladan Ubiparip
Lives between positioning briefs and search data. Cares too much about whether your category exists in the buyer's head — which is exactly why your messaging finally stops sounding like everyone else's.
Tools
skills
GTM Strategy · SEO · Positioning · Copywriting
write
vladan@tunel.studio
LinkedIn
www.linkedin.com/in/vladanx/
MANIFEST
Most B2B companies don't have a positioning problem — they have a category problem. Buyers don't have a slot for what you do, so everything you say sounds like everyone else. SEO, copy, and positioning aren't three disciplines — they're the same question asked three times: who is this for, and why should they care?
DAILY DRIVERS
What's in his garage.
Google Docs
for the writing, always
Ahrefs
because copy without keyword intent is just opinion
Slack
for the late-night positioning debates
Claude
for the brainstorm, never the draft
Asana
for the GTM playbook that ships in pieces
Green light.
Your growth starts with one conversation.
No pitch deck. No pressure. A focused 30-minute call about where you are, where you want to be, and whether we're the right team to get you there.
